The Elements of Editorial Strategy
A field overview of editorial strategy, the practice of product development for content.
About This Presentation
What Is This?
What is editorial strategy? Why is it so integral to content strategy? And what is the relationship between content strategy and publishing?
As the invited speaker for the 27 August meeting of the Content Strategists of New York City (CSNYC), hosted at the offices of Bond Art + Science, I was lucky enough to present my thoughts. (Disclosure: I’m a co-founder of the group and its speaking series.)
This presentation was followed by a panel of extraordinarily bright thinkers who work in this space:
I could have talked with them all night! A round of thanks for their involvement.
Full Video and Panel Highlights
Streaming production courtesy of the UX Workshop.
Check the following timestamps to see the panelists speak:
For Further Information
If you’ve been reading this carefully, you know by now that this presentation does not provide an entry-level discussion of content strategy. So here are some ideas to get you sorted.
For a clear description of the content strategy field of practice, I have a three-step syllabus for you:
- Dig Karen McGrane’s presentation, “Content Strategy is King!“
- Read Kristina Halvorson’s article, “The Discipline of Content Strategy“; and
- Scour the knol for a landscape view of the field and its practitioners.
Feeling compelled? Spend some time looking at other resources online. For a shortcut, use the Community module to your right here.
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Predicate is a New York-based content strategy practice for digital publishers.
We are veteran content specialists. We establish your content strategy, publishing platform and team.
We know content.
We bring a product development approach to your content offering, making it work for you in ways you didn’t think possible.
We know editorial.
Everyone’s a publisher online. So welcome to the multi-channel, multi-platform content landscape. We set you apart from the crowd.
Jeffrey MacIntyre, Principal
A noted content strategy consultant with 10 years’ experience in professional services and digital, print and broadcast media, Jeff has worked with premier media properties and UX design agencies alike.
A partner network of the best industry specialists in content.
Predicate pairs with experts in their respective fields, fitting talent to need—from the savviest content strategists available to developers, designers and business analysts. We are actively assembling a roster of content-first subject matter experts.
Notes on Content
Topics covered:Resources Platforms & Channels Custom & Branded Content Social Media Launch/Relaunch Video Organizational Dynamics Technical Architecture User-Generated Content Agencies Advertising & Marketing Business Strategy Emerging Media Editorial & Programming Content Strategy Theory & Practice Products & Services Industry Events Technologies Enterprise Content Specialists Industry Shift Content Management Interaction Design & UX Analytics & Search IP & Legal
We’re plugged into a rapidly growing network of content specialists. We might know just the expert you need.
Predicate would be pleased to refer you to one of our community partners.
Wikipedia on Content Strategy
See how the Wikipedia community is now defining content strategy.
Follow the content strategy community on Twitter with #contentstrategy.
The original content strategy community group on LinkedIn.
A hotbed of conversation.
“ Jeff is one of my most trusted, called-upon colleagues in the field of content strategy. ”