Publishers and Content Strategy

What would a content strategy for publishing look like? A thought experiment.

About This Presentation

This presentation was intially given at the Information Architecture Summit on 19 March 2009 in Memphis, Tennessee.

It was delivered during the day-long preconference on content strategy moderated by Kristina Halvorson and Karen McGrane.

Spurred on by the response to the talk then, and to further discussion since it was posted online, I am embarking on a broader project around the role of editorial strategy.

In future (time permitting!), I hope to add an audio voiceover: there’s only so much that can be deduced from the slides themselves.

That said, if you have any questions, please post them here.

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