Publishers and Content Strategy

What would a content strategy for publishing look like? A thought experiment.

About This Presentation

This presentation was intially given at the Information Architecture Summit on 19 March 2009 in Memphis, Tennessee.

It was delivered during the day-long preconference on content strategy moderated by Kristina Halvorson and Karen McGrane.

Spurred on by the response to the talk then, and to further discussion since it was posted online, I am embarking on a broader project around the role of editorial strategy.

In future (time permitting!), I hope to add an audio voiceover: there’s only so much that can be deduced from the slides themselves.

That said, if you have any questions, please post them here.

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  • Predicate is a New York-based content strategy practice for digital publishers.


    We are veteran content specialists. We establish your content strategy, publishing platform and team.

    We know content.

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    Everyone’s a publisher online. So welcome to the multi-channel, multi-platform content landscape. We set you apart from the crowd.


    Jeffrey MacIntyre, Principal

    A noted content strategy consultant with 10 years’ experience in professional services and digital, print and broadcast media, Jeff has worked with premier media properties and UX design agencies alike.

    A partner network of the best industry specialists in content.

    Predicate pairs with experts in their respective fields, fitting talent to need—from the savviest content strategists available to developers, designers and business analysts. We are actively assembling a roster of content-first subject matter experts.

    Notes on Content

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