On Disliking “Content Marketing”
The whole concept of “content marketing” puts downward pressure on the quality of the content. It becomes about quantity, instead of quality.
The job of content should be to attract, engage and delight your readers. That way, they’ll keep reading. And they’ll find your sales pages, because they were impressed by your content pages.
via Nick Usborne, Why I don’t much like the phrase, “content marketing”.
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